Strategic communication is vital for the growth and sustainability of a brand. JKR Agency Communication Guides offer a unique methodology that aligns long-term vision with practical actions, ensuring that brand communication is effective and consistent with corporate values and objectives. This guide is an essential investment for companies seeking to establish a strong presence in the market.
In this case study, we present the material developed for BLZBets, a sports betting brand operating in Brazil, which belongs to one of the largest sports betting groups in the world, based in England.
For privacy reasons, we have chosen to blur out all information regarding our client's strategy, but providing a visual indication of the deliverable of this service.
The JKR Agency utilizes established methodologies such as the Golden Circle and SWOT analysis, specifically focused on communication. The definition of personas, tone of voice, communication channels, and content strategies are detailed in the Communication Guides, providing a solid foundation for building a strong visual identity and a brand manifesto that resonates with the audience.
With extensive experience in communication strategies for renowned brands, JKR Agency brings valuable insights to the Communication Guides. The agency's expertise in understanding and addressing the communication needs of leading companies is reflected on every page of the guide, ensuring that brands benefit from a tried and tested approach in the national, North American, and Canadian markets.
Design is fundamental in brand communication. JKR's Communication Guides provide guidance in choosing visual elements such as colors, fonts, and textures that will form the brand's visual identity. This guide details the process of creating a design that not only stands out but is also functional and adaptable to different platforms. Files are delivered in open artwork format, allowing the client to use them conveniently and quickly.
The Communication Guides include strategies for creating promotional materials and event planning that engage the audience. JKR Agency provides guidelines for influencer actions and other operational tactics aimed at increasing brand visibility and creating an authentic connection with the target audience.
KNOW WHERE YOUR BRAND WANTS TO GO
The Communication Guides serve as a directional document, establishing clear goals and metrics for the success of marketing strategies. They are a valuable resource for keeping everyone involved in the brand aligned and focused on common objectives, ensuring cohesive execution of communication initiatives.
The Communication Guides are a practical manual that details the expected behavior of the brand and formalizes the necessary steps and actions. They also utilize methodologies such as moodboard, tagcloud, performance strategies, and channel definition. They provide guidance and practical actions for executing the communication strategy, becoming an indispensable resource for the brand.
Live Marketing and Brand Experiences: The creation of memorable brand experiences is emphasized in the Communication Guides. They address the importance of proprietary events, collaborations, guerrilla marketing, and commercial and operational strategies, including participation in events and product experimentation.
Organizational Management: Organization and planning are essential for the effective execution of marketing strategies. The Communication Guides provide detailed schedules and introduce tools and methods to ensure orderly and efficient management of communication initiatives.
The Communication Guides are essential for maintaining brand consistency across all platforms and interactions. They serve as a detailed roadmap, outlining the tone, style, and recommended practices to be followed. Additionally, these guides help ensure that all messages are aligned with the company's values and objectives, providing a cohesive and professional experience for the audience. With clear examples and specific guidelines, they are a valuable tool for any communication team.
