Digital Campaign with Influencers
JKR developed a series of special engagement campaigns targeted to the right audience. With a lot of quality content and creativity, we invite Peugeot lovers to navigate the brand's history. With a rich chronology from the first car models to the most recent launches of the automaker. Additionally, JKR created a Digital Marketing Strategy to strengthen the Champs Elysees Group brand with quality and reliability.
A performance media strategy was developed within a wide range of channels, such as: Retargeting, Using conversion pixel to evaluate the return, Performing A/B testing for both image and copy.
The conversion strategy was created to capture leads through a landing page, different social media platforms and also to take the user directly to a WhatsApp conversation with sellers. A personas strategy was critical to create suitable ads for each consumer profile, as the persona of each car model varies a lot.
The marketing material was focused on the potential target audience, validating the customer's personas of the brand. Their values, desires, fears, and dreams were essential in understanding how the brand impacts consumer behaviour and create a correct marketing strategy.
This strategy aimed to deliver the best content to the right audience and strengthen the brand through relationship and engagement. One of the concepts used was to ensure that the social media channels posts were scheduled in advance to help unify messaging flow.
In this case, we used digital campaigns to reinforce the brand in the minds and hearts of its audience. Through creativity and technical knowledge, we developed some campaigns with intense followers' participation, increasing brand awareness and making it better known, recognized, and admired.
A performance media plan was created with advertising strategies focused on sales performance, attracting the best ROI (return on investment) possible. The ads ran on the main existing digital marketing tools (Facebook, Instagram, Twitter, Linkedin, Google, Youtube, Gmail, Bing, Email marketing, website banners, WhatsApp shots, SMS, apps and games). Using Inbound Marketing techniques, lead capture and nurturing and data mining.