Dell, one of the world's largest technology companies, hosts a global event called the Dell Summit Experience, exclusively for its employees. It's a strategic immersion moment for the brand and a connection with some of the key work teams, ranging from the Board of Directors to emerging standout leaders.

During the edition that took place in Brazil, in the Rio Grande do Sul region, Dell enlisted the consulting services of JKR for the creation of the event's visual identity brand, along with the strategic and operational development of the experiences.