MARIA DOLORES
BRANDING FOR CAR ENTHUSIASTS
JKR developed a series of special engagement campaigns targeted at the right audience. With high-quality and creative content, we invited Peugeot enthusiasts to navigate through the brand's history, featuring a rich timeline from the earliest car models to the latest releases from the manufacturer. Additionally, a brand strengthening strategy was developed for Champs Elysées as a synonym for quality and trust.
LEAD GENERATION FOCUSED ADS
A performance media strategy was developed across various channels, utilizing remarketing, conversion pixel for return evaluation, and conducting A/B tests regarding the use of images and texts. Various forms of conversion were created, whether lead capture through landing pages, native platform captures, or even directing the user directly to a WhatsApp conversation with the sales team. A persona strategy was crucial to create the right ads for each consumer profile, as the persona for each car model varies significantly.
PERSONAS INSPIRED BY ELEGANCE AND FANTASY
We conducted a detailed analysis to identify the customer personas of Disney Maria Dolores, focusing on jewelry enthusiasts who appreciate the combination of unique design and the timeless charm of Disney.
CONTENT STRATEGIES THAT REFLECT ENCHANTMENT
Our goal was to offer content that reflected the blend of creativity and magic, strengthening Disney Maria Dolores through genuine engagement and deep customer relationships. We organized posts and schedules to ensure continuous communication and reinforce the bond between the brand and its audience.
ENGAGEMENT AND BRAND STRENGTH
In this case, we used digital campaigns with the aim of consolidating the brand in the minds and hearts of its audience. Through creativity and technical knowledge, we developed campaigns that had intense participation from followers, increasing brand perception and making it more known, recognized, and admired.
EXPANSION THROUGH VARIOUS DIGITAL MARKETING CHANNELS
We developed a strategic media plan for Disney Maria Dolores, focusing on effective campaigns to optimize reach and impact. Ads and content were distributed across a variety of digital platforms, using content marketing strategies, community engagement, and detailed interaction analysis.
