Digital Campaign with Influencers
It is in the social networks that FIEVER's public is concentrated and that is where the brand builds a good relationship with its consumers.
FIEVER strongly embraces the moment of digital influencers. These are the ones that make the concept more real and bring the whole manifesto together through social networks.
FIEVER seeks to represent diversity and to break down stereotypes and prejudices. The brand is open to conversation and discussion to always include itself as part of society and what makes us evolve. Diversity allows it to be modern and up-to-date.
Art is part of history and the brand believes in it. The colors and customizations are the representation of a movement and the expression of thoughts. FIEVER's actions are accompanied by artists of all kinds and has always used this to work on it's relationship and concept.