STRATEGY
Creation of a Strategic Map within our methodology, encompassing various spheres of brand communication, action plans, goals, result analysis, and indicators.
POSITIONING
FIEVER is a brand in the making that firmly believes in the collective being superior to the individual. Its foundation is built upon experimentation and collaboration, evolving every day by embracing and reshaping ideas.
DECONSTRUCTION
Both conceptually and in practice, FIEVER is an unconventional brand. From transparent combat boots to fuzzy sliders and holographic sneakers, they draw inspiration from urban and contemporary references. Deconstruction serves as their guiding principle.
SOCIAL MEDIA
It's on social media that FIEVER's audience congregates, and it's there that the brand builds strong engagement and relationships with its consumers.
INFLUENCERS
FIEVER wholeheartedly embraces the era of digital influencers. They are the ones who make the concept more tangible and bring the entirety of the brand's manifesto closer through social media.
DIVERSITY
FIEVER aims to represent diversities and dismantle stereotypes and prejudices. The brand is open to conversation and discussion, always seeking to include itself as a part of society and what propels us forward. Diversity allows it to be modern and current, bringing it even closer to its audience.
