Hair Care Line Launch
JKR developed a campaign to launch new products from the Philips Hair Care line in the market of Rio Grande do Sul, Brazil. The challenge was not only to present the new products and their functionalities but also to bring the experience of handling and the real benefits to the consumer.
For the execution of this campaign, supporting graphic materials were developed, exclusive displays were created for point-of-sale, partnerships with retailers were established for product testing in stores, and collaborations with event venues were made, providing a unique experience of trying the product in various locations.